28 Feb Growing a Business is Hard
Guest Blogger – Randi Sherwood, Red Door Advertising
Growing a Business
How Do You Grow Your Business?
- Social media
- Google Adwords
Google Adwords/Paid Local Search
Paid ads on Google are the sponsored information you see on almost every search query at the top and the bottom of the page. You can control whether or not your ads appear by identifying keywords that represent your business, you bid on these terms based on their popularity and the amount of competition for those terms and finally you pay for every time a person clicks on your ad and goes to your website. Sounds simple right, well not so much. It takes an understanding of the keywords that are most searched and how much to bid on a word or phrase, and then add to that your quality score from Google. There are classes that Google offers so that you can learn all of this stuff, or you can spend your time working on your business and hire a professional who does paid search all the time.
Networking is probably the most important form of advertising you can do to grow your business. It’s about relationships and meeting people who may be in need of your services. I heard recently that if you walk away from a networking event and you “learned” one thing, then it was a success. Notice I didn’t say got one new account or even one new phone number, it’s about learning something new that can help your business grow. The Southampton Business Networking Group is unique because it’s all about building relationships and finding out about other business professionals who meet other people every day, and maybe just maybe they meet someone who is looking for the services you provide.
Growing a Business is Hard but Oh So Rewarding
There is nothing more satisfying than owning a business or working for a company that you help grow. Every week at our SBNG lunches we plant seeds and over time we watch them grow. Join us and find out more.
Visit our website to find out how Red Door Advertising can help your business