SBNG | Growing a Business is Hard
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Growing a Business is Hard

Guest Blogger – Randi Sherwood, Red Door Advertising

Growing a Business

Growing a new business or any business for that matter is hard. It takes a lot of time and dedication. So let’s say you are a builder, your job is construct buildings or homes, which means you have to know about the proper methods of building the foundation, when to put the windows in or where to place the plumbing. But when it’s your business you also need to talk to people, get your name out there and make business connections so that you have projects to work on for your business.

How Do You Grow Your Business?

There are so many options to growing your business, but today I’m just going to talk about 3 of todays most popular methods:
  1. Social media
  2. Google Adwords
  3. Networking

Social Media

Depending on your target demographic for your customers you will have choices to make on which social platform to use – Facebook (good for a broad range of demographics primarily ages 25- 65); YouTube (good for people ages 18 – 45); Instagram (best for 13 – 35); Linked In (excellent for business connections of all ages); and Twitter (ideal for 18 – 49). Okay so now you have the demos, but how do you know which one and what to post? The most important thing I can say is, doing social media correctly for a business takes a lot of time in research and content development, so unless you have a dedicated person in your office that can spend about 5-6 hours per week on your social media strategy, hire a team of professionals to give your company a voice. More than 76% of people in the US have made a purchase based on what they have seen on social media.

Google Adwords/Paid Local Search

Paid ads on Google are the sponsored information you see on almost every search query at the top and the bottom of the page. You can control whether or not your ads appear by identifying keywords that represent your business, you bid on these terms based on their popularity and the amount of competition for those terms and finally you pay for every time a person clicks on your ad and goes to your website. Sounds simple right, well not so much. It takes an understanding of the keywords that are most searched and how much to bid on a word or phrase, and then add to that your quality score from Google. There are classes that Google offers so that you can learn all of this stuff, or you can spend your time working on your business and hire a professional who does paid search all the time.


Networking is probably the most important form of advertising you can do to grow your business. It’s about relationships and meeting people who may be in need of your services. I heard recently that if you walk away from a networking event and you “learned” one thing, then it was a success. Notice I didn’t say got one new account or even one new phone number, it’s about learning something new that can help your business grow. The Southampton Business Networking Group is unique because it’s all about building relationships and finding out about other business professionals who meet other people every day, and maybe just maybe they meet someone who is looking for the services you provide.

Growing a Business is Hard but Oh So Rewarding

There is nothing more satisfying than owning a business or working for a company that you help grow. Every week at our SBNG lunches we plant seeds and over time we watch them grow. Join us and find out more.

Visit our website to find out how Red Door Advertising can help your business

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